Jul 21, 2022
In General Discussions
It doesn't matter if you already have a brand or are just starting out, it's all about output. He goes out and finds the phone number list client you want. Research the industries you want to pursue. For example, at Web Profits, they landed a very big client in the FinTech space. So they chose the FinTech space first. And it was the phone number list complex campaign that ended up bringing them two clients into the FinTech space, and those two clients were worth around $600,000 in annual contract value. This content took them about six weeks, start to finish, but it was worth it. As you can see, there's a trend here because Sujan and Eric started out doing these case studies, which is basically phone number list creating content. You can talk about what you do, show off your marketing prowess, but what's really important is creating and delivering valuable content. In Eric's case, let's go back to the phone number list example from the beginning about the guy who pointed at him and said, "Podcast guy." This is due to his Growth Everywhere podcast, which is actually much smaller phone number list than his other podcast, Marketing School (with Neil Patel, who is Sujan's cousin). In Eric's example, Single Grain made a deal where the client paid them about $400,000 because this guy listened phone number list to the School of Marketing podcast and thought, "Dude , I should just call this guy.” So he picks up the phone number list with Eric and it turns out that guy's girl has been watching even more episodes than him. So you get a lot of validation that way. The point is phone number list to have a point of view and do things differently than others - Eric was zagging when the others were zigzagging. Marketing School is a 10-minute podcast about the “wisdom and unconventional phone number list marketing tricks” they post every day that sets them apart in the space. So it's basically a content-driven strategy, and in fact, around 15% of his customers go through his two podcasts. Remember, it's a long game you're playing.