May 25, 2022
In Training experience
Claiming thought leadership also requires rethinking the customer groups Fax Lists you focus on. Which new and existing customers might no longer fit the thought leadership sought? And which customers reinforce that? For example, it could be that you are more likely to opt for customers with more status or a better match than for customers with a higher return. The choices you make in this regard can have consequences. Fax Lists Be prepared for an interesting discussion about this between sales, marketing and finance. 2. Excellent expertise is not enough No innovation, no thought leadership. Being able to, but above all daring to innovate, is a hallmark of thought leaders. Bringing innovation requires time, space and research. Research reveals data that others do not yet have. Fax Lists This provides new insights that can lead to other, innovative methods, products or services. Or to an entirely new concept that has previously gone unnoticed within Fax Lists a field. Innovation also requires well thought-out processes, so that you know that you are doing thorough research and that the innovative products or services deliver what they promise. But innovation also requires courage and that bFax Lists rings me to the third pitfall. 3. Walking Safe Marketing Paths Walking the safe paths will not get you there. But if you want to innovate, it does entail risks. Financial risks and risks to your reputation. Change often encounters resistance. Fax Lists Whether it concerns new products, services or new research. That resistance can translate into ruthless criticism and then you have to be Fax Lists strong to persevere. Sincere thought leadership is therefore not something you can safely develop in the shadows. At a certain point you take it outside and you stand there with your innovation, other insights and vision: open and Fax Lists vulnerable. In addition, you need guts to create content that really supports your thought leadership. Because that content should be different from the usual content in your regular content strategy. use expert content when claiming thought leadership 4. Using common content and techniques A lot of content tends to mimic other people's contentFax Lists . Insights that are actually already known within your profession or industry are repeated here.