%20LIMITED.jpg)
customer embarks on. Harvard research shows that people choose their products based on their personal benefits, not necessarily the sophisticated features that the product designer cared about. Empathy with the consumer is the path to successful marketing.4. Harness the power of automationDriven by (AI) programs, automation offers digital marketers (and marketers in general) a new range of powerful tools. The one making headlines right now is customer relationship management (CRM) software. At its heart, CRM
on how a company organizes and administers its interactions with current and potential customers. There is now software that can put this process on autopilot to a large extent. What a CRM things by gathering data on purchase history, lead employee email list status, and interactions for each individual customer. Think of it as a digital Rolodex with analyticscapabilities. In total, the technology had an estimated global value of $40 billion in 2018, and this is only expected to increase in the coming years. In fact, Grand View Research predicts that the CRM software market
will reach more than $80 billion by 2025.Email marketing campaigns and content management can even be automated, allowing marketing teams to focus on the creative aspects of communication and sales. Remember that while bots can press the buttons in your digital marketing campaign, setting the tone for that campaign is largely a human endeavor. Remember that keeping things real in terms of your company's vision and product quality is paramount, no matter what technology you use to continue your digital marketing campaign.Will all these strategies have their place in your company