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Developments in data privacy Data privacy took on B2C Telemarketing List a new dimension in 2021 and will play an increasingly important role in the coming years in a world that revolves around permission-based marketing . The study revealed some interesting developments in this area. 90% of organizations indicated that B2C Telemarketing List developments in data privacy and permission-based marketing had no effect on the use of their current KPIs, such as the open rate. Later in the analysis, however, it appears that B2C Telemarketing List these developments do have a demonstrable impact on the statistics. As many as 75% of organizations say the way they measure the success of omnichannel campaigns will change because of growing concerns about data privacy in the future.
The data also shows that privacy updates such as B2C Telemarketing List iOS15 have a profound impact on open rates. Since the introduction of this update, all emails on Apple devices running iOS 15 are opened automatically. There is no B2C Telemarketing List distinction between an actual open and what we call a machine generated open . Logically, the open rate automatically increases if you do not exclude these machine generated opens. There is a B2C Telemarketing List visible difference of 3.5% on average between the total open Rate and the open rate excluding machine generated opens. That percentage has continued to rise since September 2021 as more and more people make the update.
This shows that open rates are no longer a B2C Telemarketing List reliable statistic if you do not exclude machine generated opens. 2. Improve your click through rate Many marketers determine the success of their content based on KPIs B2C Telemarketing List such as the click through rate. The average click through rate for 2022 is 3.63%, but how do you ensure that you achieve (at least) this percentage every time? Take advantage B2C Telemarketing List of the first party data you already have at your disposal! By using UTM tagging in all your campaigns on your own channels, you can see which parts of your content perform well through which channels.