The result of all this change is that just being a good lawyer or tactician is simply not enough anymore. If you really want to succeed in today's environment, you have to become knowledgeable about legal marketing and client acquisition. It's the only way you'll be in complete control of your professional destiny.
Sure, you could bill an outrageous amount of hours, be a national expert in your area of the law, even a partner in a large firm, but these factors no longer guarantee your financial and personal success. Deep down inside you know this to be true...unfortunate...but true. And getting started is the most difficult part. An attitude and belief shift email list may be in order. For many of us, legal marketing is seen as demeaning, time consuming and a waste of our precious time. It goes against everything we believe in. Yellow page ads, obnoxious late night cable commercials, glossy brochures and similar looking web sites all serving only to gratify an attorney's ego rather than sell real benefits and value reinforce this negative view of legal marketing.
Most of us know that today's typical legal marketing activities represent the opposite ends of the spectrum...either professional garbage about the impressive "image" of the lawyer, or raunchy ads about getting the client massive amounts of money for injury claims. And worse, they all look alike. The reason the majority of us dislike attorney marketing is that we were never taught how to do it in a professional and personally fulfilling way.