Email marketing is a powerful force that helps special email list organizations reach large scale, targeted consumer audiences. In fact, a recent Exact Target study found that 77 percent of consumers preferred to receive permission-based marketing offerings via special email list email, rather than another communication medium. From driving sales to reaching new special email list potential consumers, email blasts can help you to send quality communications to large groups that are actually interested in reading them.
To help you better understand the ROI benefits special email list of sending email blasts to large consumer groups, we have gathered together a few proven email marketing statistics. According to The Radiate Group, Email Statistics Report, 2012-2016, there will be special email list approximately 4.3 Billion active email addresses by 2016. ConvinceAndConvert.com recently reported that large scale email communications can have high consumer conversion ratings. In special email list fact, 44 percent of email recipients sited a mass promotional email as the reason behind one or more purchases.
Chadwick Martin Bailey recently posted that 64 percent special email list of people reported opening an email, regardless of the sender, due to the subject line. An special email list Adera 2012 report found that subject lines with 10 or fewer characters had an improved open rate; in these instances, the open rate jumped to 58 percent. Large scale email blasts can leverage the power of a good special email list subject line to improve the marketing reach to a wider consumer audience The Earnest Agency reports that 72 percent of Business to Business buyers are likely to share helpful contend through email. These individuals are sharing the content on a wide-scale to individuals who might not be a part of their immediate network.