CTA selection, but remember that your CTAs should also align with the consumer intent you're targeting for each element. Don't forget to include built-in performance tracking for site traffic and conversions. Incorporate elements that support multiple business functions. Make your content multi-dimensional with elements to build brand authority, inspire or educate about the product (or service), encourage engagement and more. Incorporate testimonials into your content, where they can be used to provide social validation in the context of an existing consumer experience.
Develop author personas to give your content greater authority and create profiles for key employees and executives. Improve ROI with ongoing content management and optimization. How much content does your organization jewelry retouching service have on site and on the web? Every coin is an opportunity for continued traffic and lead generation, but only if it complies with ever-changing SEO standards. Updating your entire content catalog every time Google releases an update would be such an astronomical task that it's not even worth considering doing it manually.
Bring it all together Smart marketers are starting to advance content performance by integrating SEO and content as one. While it's true that both disciplines have high degrees of specialization (e.g. technical SEO or branded content), the most prolific and tangible results come from a combination of the two. SMART content is always on, always optimized and, above all, profitable. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.