Do you ever feel like there aren't enough hours in the day or enough days in the week? Despite so many tools to make our lives easier, our lives have become busier and it's not helped by the immense amount of material to read on the internet every day! I love reading articles on the many blogs I subscribe to, but like many people, I just don't have time to read them all on a daily basis. However, I subscribe to a few podcasts. This way I can keep up with what's happening in my areas of interest while I'm driving my car or when reading isn't always possible.
I've been a big fan of Paul Boag's Boag world podcast for example (listened to since he started doing it) and also The employee data Next Web's most recent Daily Dose. Many of us now have MP3 players, smartphones or even internet radios and podcasting is becoming increasingly popular. It also affects people who have difficulty reading such as dyslexic or visually impaired people. VS'As a small business, you probably won't have a lot of time and money on your hands. The good news is that it doesn't have to take too much time or money to start a podcast.
I have four simple rules for you: Keep it simple It's easy to come up with great ideas, and maybe you'd like to produce an “all sing, dance” podcast with a live band, live interviews with celebrities! I would advise keeping things simple and to the point. Remember, as with the web, content is king! Keep it short Remember that people don't have time to listen to podcasts that are too long. I would recommend keeping it at 5-10 minutes.