English terms often catch us off guard, even those with considerable knowledge of the language. Marketing comes from the word market, which can be translated as market, or "to market", from the verb to market. The “-ing” is the suffix that can be used to present an action that is happening at the moment.
So, if we take this construction as a hook for the formation Jewelry Retouching Service of the word, we have as marketing “the action of marketing now”. Only, as much as this definition can help translate the word, this is just the tip of the iceberg when we think about what that action is, in fact.
Marketing is adding all the functions that make a product or service offered by a company, can be purchased by the consumer . And that is where the marketing mix, also known as the 4 P's of Marketing or Marketing Mix, comes into play.
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