%20LIMITED.jpg)
Sometimes a simple marketing campaign can far outweigh a complicated and expensive campaign. It's the same for more than just marketing campaigns and it's generally true for a lot of things in life in general. Simple and effective is most often the Phone Number List way to go. Let's see how Absolut vodka did this. Essential Marketing Models Download FREE Resource - Essential Marketing Templates 15 classic planning tools to inform strategy development.
Access Essential Marketing Templates Absolut-Rent-Branvin The story Absolut as a company was founded in 1879 by Lars Olsson Smith and is produced in Åhus, Sweden. He challenged and defeated the city of Stockholm's liquor marketing monopoly with his vodka. He sold it just outside the Phone Number List city border for less than the Monopoly product. Smith even offered free boat rides to the distillery and "Rent Brannvin" made Smith a fortune.
Signs of being different and delivering quality at the same time are embedded in the brand's history. In 1917, the Swedish government monopolized the country's alcohol industry. The vodka was later sold nationwide under the Phone Number List name "Absolut Rent Brannvin". The name changed with intervals, and in 1979 the old Absolut name was carried over when the upper price range ABSOLUT VODKA was introduced. It was only sold in Sweden for a century before it hit the global market in 1979. At that time they were entering a market full of powerhouses like Smirnoff. It was a bold move and for them to stand out they had to be different.